‘how do you C Me Now?™’
Wow – what an incredible 2 weeks we have just experienced!
On Sunday 24th March we closed the doors on the Caring Matters Now exhibition ‘how do you C Me Now?™’ at the [email protected], Oxo Tower Wharf, London. The exhibition featuring 30 inspiring individuals affected by Congenital Melanocytic Naevi (CMN) has totally exceeded our expectations, even our dreams!
The project began 3 years ago when the Caring Matters Now board of trustees set out on a mission to raise global awareness of CMN by celebrating the lives and beauty of those affected by CMN. Due to the dedication and support of so many, our dream became a reality!
The press coverage launched on Monday 11th March with features on BBC Breakfast, Sky News, Channel 5 News, ITV News, LBC Radio, Radio 5 Live and BBC Radio 1. Following the initial UK exposure, the coverage started reaching international levels, with the charity receiving press enquiries from media outlets in Germany, France, Norway, Russia, Taiwan, South America, and the United States. The global media coverage has been phenomenal!
At the same time as the press coverage launching, our exhibition was advertised across the capital, with poster placed in high-footfall locations across London. Furthermore, 3 advertisement posters featured on a huge digital billboard overlooking Waterloo Bridge. The billboard featured the exhibition posters for 2 whole weeks!
On Wednesday 13th March, we held our special exhibition launch event at the gallery. Those in attendance were the inspirational photographed participants and their families, Brock Elbank and his family, the charity board of trustees and special guests who have supported us in this 3-year project.
The gallery doors opened to the general public on Thursday 14th March and we welcomed over 8,000 visitors to the gallery over the 10-day period. The response from the public has been phenomenal, with the charity receiving emails and social media messages from individuals worldwide. The exhibition has inspired so many to reach out to us!
The Caring Matters Now board of trustees would like to say a massive thank you to everyone who has been involved in this project over the past 3 years; the incredible and inspiring 30 photographed participants, the charity representatives who volunteered their time to welcome visitors to the gallery, the team who worked tirelessly behind the scenes by responding to press requests and email enquiries, the individuals who shared their personal stories within the media coverage, all those who visited the exhibition over the 12 days, and finally to Brock Elbank for his dedication and support in helping us raise global awareness of CMN. THANK YOU to you all!